Celebrating the Successful Conclusion of Qiangli LED's 20th Anniversary Event

Time flies, leaving behind a legacy of brilliance. On November 22, 2024, Qiangli LED successfully hosted its 20th-anniversary celebration under the theme "Pursuing Excellence, Qiangli LED Builds 

a Brighter Future" at the Xiamen International Conference Center Hotel. The event gathered distinguished guests and industry leaders, all coming together to witness this significant milestone.

In addition to the main venue, branch locations were set up in Xiamen and Shenzhen, with thousands of participants joining the grand celebration of Qiangli LED's 20th anniversary.

Chapter One: Reflecting on Glorious Years,Inspiring Confidence and Ambition

The celebration began with a heartfelt speech from Chairman Zhu Zhiqiang, who expressed sincere gratitude to employees, distributors, and supplier partners for their unwavering support. He

reflected on the company’s 20-year journey of development and shared his vision for a brighter future.

Chairman Zhu stated: "The LED industry continues to be filled with infinite possibilities and challenges. However, we will remain true to our original aspirations, deepen technological innovation, 

optimize our product portfolio, and enhance our brand influence, steadily progressing toward our ambitious goals. Through phased leaps across enterprise, industry, and ecological platforms, 

and guided by our mission of 'customer first, delivering stunning LED displays, promoting the popularization of LED large screens, and creating a better life for employees,' we will relentlessly pursue

excellence, drive innovation, and move forward toward our vision of 'creating a world-class company.'"

Amid enthusiastic applause, Qiangli LED's Chairman Zhu Zhiqiang, Vice Chairman and President Zhou Guohua, along with other leaders, jointly launched the 20th anniversary celebration ceremony of Qiangli LED.

Strengthening Partnerships

During the celebration, Chen Dawen, Deputy Branch Manager of Industrial and Commercial Bank of China (ICBC) Xiamen Branch, delivered a speech as a representative of the cooperative bank. He emphasized that Qiangli LED and ICBC are long-term strategic partners. Both parties will use the 20th anniversary as an opportunity to explore further cooperation, leverage ICBC's global advantages, and provide innovative, efficient, and convenient financial services to support Qiangli LED’s global expansion, strengthen its position, and extend its industrial chain. Together, they aim to provide high-quality financial support and promote the upgrading of Xiamen's industrial capacity.

Following this, domestic distributors such as Zhang Liqin, General Manager of Hebei Yangteng, Zhao Zhisong, General Manager of Hangzhou Yieryi, and overseas distributor Mr. Vladimir, as well as partners like Zhou Jinzhi, Chairman of Kalaite, and Gong Wen, Chairman and General Manager of Jingtai Optoelectronics, took to the stage to congratulate Qiangli LED on its 20th anniversary and share insights on future cooperation.

Chapter Two: Celebrating the Heroes

Over Qiangli LED's 20-year journey, employees, distributors, and supplier partners have demonstrated exceptional talent, tireless effort, and selfless dedication. Together, they have become the backbone of the company’s success.

Brilliant Star Award

Upheld by the business philosophy of “valuing dedication, creating value, and sharing value,” the celebration honored 11 overseas distributors who have been with Qiangli LED for five years or more with the "Brilliant Star Award," recognizing their remarkable achievements in the overseas market.

Outstanding Leadership Award

The celebration also presented the “Outstanding Leadership Award” to 27 provincial distributors who have been with Qiangli LED for ten years or more, acknowledging their long-term trust and 

support.

Outstanding Breakthrough Award

84 exceptional domestic and international distributors were honored with the "Outstanding Breakthrough Award" for surpassing milestones in sales, recognizing their perseverance and outstanding achievements.

Outstanding Supplier Award

Qiangli LED's success is also due to the dedication of its suppliers. The celebration honored these outstanding suppliers with the “Outstanding Supplier Award.”

Loyal Employee Award

The success of Qiangli LED would not have been possible without the tireless efforts of its employees. During the celebration, 147 employees who have been with the company for ten years or 

more received the “Loyal Employee Award,” while equity certificates were awarded to 16 senior executives in recognition of their dedication.

Chapter Three: Shaping the Future Blueprint

Zhou Guohua: "Shine Bright, Achieve Greatness"

At the milestone of Qiangli LED’s 20th anniversary, President Zhou Guohua delivered a strategic speech outlining the company’s 2025 strategy, focusing on six key pillars: global market 

expansion, diversified business, strengthening the distribution system, service excellence, brand penetration, and digital transformatio

The president said: "The comprehensive implementation of these strategic initiatives, along with promoting corporate culture, will attract talent, energize organizational vitality, and enhance 

the company’s capabilities. We will continue to lead in production and sales volume, drive industry development, and create value for all our partners."

Liao Xiaobin: "The Road to World-Class Brand Development"

Liao Xiaobin, Deputy General Manager of the Marketing Business Group, shared insights on the road to world-class brand development. He emphasized Qiangli LED's ambition to grow its brand into

a globally recognized name.

The Growing of the Great Brand, Qiangli LED

To strengthen its world-class brand, Qiangli LED, along with Wu Gang, chief producer of CCTV-1's The Growing of the Great Brand, officially launched a selection ceremony. This partnership 

signifies Qiangli LED’s evolution from a leading product manufacturer to a global innovator and brand builder in the LED display industry.

Flag Off, A Glorious New Beginning

The “Future Strategy Flag-off Ceremony” was held, where six core executives received flags to lead the six major strategies. They will guide the company toward its vision of becoming a 

world-class company.

Chapter Four: Continuing the Brilliant Legacy

Cultural performances added to the festive atmosphere, with the torch-passing ceremony symbolizing the company's mission and future vitality. As the celebration neared its conclusion, 

Chairman Zhu Zhiqiang, President Zhou Guohua, and executives concluded the 20th anniversary ceremony with a joyful atmosphere. Shine Bright, Achieve Greatness!

Qiangli LED will continue to strive toward the vision of creating a world-class company, strengthening its global distribution system, expanding its technological and market boundaries, and driving 

the global popularization of LED large-scale displays.

In the next twenty years, Qiangli LED aims to further solidify its position in the industry, creating a new era of brilliance for LED displays!

*Data source: TrendForce Consulting's "2024 and 2025 Global LED Display Market Outlook and Price Cost Analysis," based on global brand manufacturers' total LED display shipments in 2022 and 2023.